The world’s largest automakers have been locked in an arms race in a quest to monetize data. Data begotten from customer driving habits, vehicle sensors, accelerometers, embedded cameras, eye tracking software, GPS radios, embedded SIM cards, web analytics, and purchased from third party brokers.
Data from customer clinics, competitive analysis, vehicle tear downs, design studios, regional sales figures, consultancy firms, dealer surveys, forum posts, auto writer test drives, online comments, warranty claims, and stories like this.
Tens of thousands of highly-skilled, creative, capable five and six-figure income employees worldwide take that information and build highly complex plans, roadmaps, and IT systems in support of a next generation of products.
So: where’s the mountain of data showing customers prefer vehicles with centre stack displays—aka touch screens?
BMW Neue Klasse concept car design (plus its heads-up windshield coming in 2025)
Peugeot for showing a vehicle in North America
BMW Digital Emotional Experience (BMW 'Dee' and its entire lame-ass CES presentation by Oliver Zipse, Chairman of the Board of Management at BMW AG)
'Afeela'…do not make me say more.
Stellantis' vision for AI-assisted in-car telematics
Dutch startup Lightyear showed off the 2 fastback sedan at CES. The 2 develops the 0 model’s solar technology further, and slashes the price from more than €250,000 to a claimed MSRP of around €40,000 for the family-focused 2.