ππ‘πππΌπ πππ: Hereβs the stinger

β Donβt mix confusion with curiosity.
Those who Do and Read Car Things knew Kia changed its logo in 2021 minutes after it had happened, because we are collectively kinda sick. Most people are busy, stressed, not into carsβand are very much surprised at noticing the FedEx logoβs arrow.
For an emblem most often seen irl, KIA, KN, KMβdoesnβt matter. The brand is encouraging future customers to enjoy hits of dopamine as they solve this tiny puzzle, and (possibly) deter shoppers who Would Never Buy a KEY-A.
Kia gets an added bonus of making these searches tough (and expensive) for competing brands to buy keywords against.
More searches, dear car blogs, means more curiosityβnot more confusion. (Confusion happens years later when the Kiaβs subframe spontaneously dissolves into rust.)



Thereβs a new Abarth, but I will write more on that tomorrow because Iβd already prepared to talk about the 2019 Fiat Concept Centoventi.
I included the year because, well, in our collective post-C0VID hangover Iβm only just remembering Fiat had pioneered its own (slightly smaller) CitroΓ«n Oli-like concept carβ¦in essentially the same monotone grey and orange accent colour scheme.
WHY talk about this? THERE IS A CONFIGURATOR (in Italian)! Which made me wonder: why donβt all concept cars have configuration tools? Designers create digital files and multiple colour / trim variations anyway, and automaker web teams log every interaction down to the click. Seems a shame to not make use of digital tools to build better carsβ¦
Thatβs my take on a speedster.news-van version. -MB


Some advice: when artist Richard Parry tweets that heβs finished another garage cutaway, you read the thread and then rush over to download his full 50mb file and go searching for every. last. easter. egg.
Each painstakingly created work of art is a puzzle youβll have to piece together from cultural references, motorsport triviaβand even dive deep to get closer to Red Bullβs connection to SPICE WORLD.
β follow Richard :: Instagram β’ Twitter β’ Reddit β’ Website

Retro Trackday in Rural Thailand! 1970's-1990's Cars! β’ CB Media


A few months on, this tweet by @AshinChinaβand related threadβkeeps swirling around in my head. If anyone has an idea of what legacy manufacturers have been p***ing time away on or how this will play out over the next 5-10 years, letβs hear it. ;)
β follow Ash :: @AshinChina
βIf it wasnβt a legal obligation, then whatβs the crime?β asked an attorney familiar with the case. βIf it wasnβt a legal obligation, then Nissan wouldnβt have to payβ β and didnβt. Ghosn never received a penny of the 9.3 billion yen.
β New evidence twist in Carlos Ghosnβs curious case β’ Asia Times
